Pricing
Pricing
Unfortunately passengers very rarely have the choice of going to get the expensive bus or the cheap bus eezypeazy.
The retail world is full of competition, the bus world (particularly in the North East) isn't.
Apart from the Co-op and Poundland, you have other places where you can purchase your favourite cereal bars and at times, those cereal bars will be on offer, be put on promotion or be sold out.
Comparing one sector to another isn't the most convincing argument you have made, nor a relevant one, as Daniel said above, contributors are discussing the confusing nature of the pricing and zonal structure - not that one operator is cheaper than the other.