Bus Services Bill
Bus Services Bill
(07 Oct 2018, 9:20 am)Andreos1 A well known 'celibate' train operator on the WC and formerly EC, had a marketing strategy which focused on growing the younger demographic. TV adverts and on/offline marketing used phrases, images and terminology which appealed to that younger market.
Feedback was recieved, that it was alienating the established business market, typically made up of passengers 35+.
Operational decisions also alienated regular travellers on the EC, with the new rewards programme poorer than the previous one, staffing levels dropping and the food/drink offering not being as reliable or refined as previously.
I don't have figures to hand to compare and contrast, but it would be interesting to see if those operational decisions and that marketing strategy had any impact on the business not succeeding as planned and Grayling taking it back 'in-house'.
Your own comments regarding Grayling is an interesting one.
Could be something in it and I wouldn't be surprised if there was.
(07 Oct 2018, 9:20 am)Andreos1 A well known 'celibate' train operator on the WC and formerly EC, had a marketing strategy which focused on growing the younger demographic. TV adverts and on/offline marketing used phrases, images and terminology which appealed to that younger market.
Feedback was recieved, that it was alienating the established business market, typically made up of passengers 35+.
Operational decisions also alienated regular travellers on the EC, with the new rewards programme poorer than the previous one, staffing levels dropping and the food/drink offering not being as reliable or refined as previously.
I don't have figures to hand to compare and contrast, but it would be interesting to see if those operational decisions and that marketing strategy had any impact on the business not succeeding as planned and Grayling taking it back 'in-house'.
Your own comments regarding Grayling is an interesting one.
Could be something in it and I wouldn't be surprised if there was.
