Go North East Elite Driver Academy
Go North East Elite Driver Academy
6155 now in full Elite Bus Driver Training Academy advertising:
https://flic.kr/p/2pkqww3
With this Loop liveried B9 receiving a full wrap, it does make you think the yellow Streetlites about to arrive may indeed be for something else*, as the B9 has shown the vehicle doesn’t need to be in base yellow for Training Academy advertising.
*Then again they do look to be in the same shade of yellow as the training Omnicity below.
(09 Dec 2023, 12:15 pm)ne14ne1 6155 now in full Elite Bus Driver Training Academy advertising:
https://flic.kr/p/2pkqww3
With this Loop liveried B9 receiving a full wrap, it does make you think the yellow Streetlites about to arrive may indeed be for something else*, as the B9 has shown the vehicle doesn’t need to be in base yellow for Training Academy advertising.
*Then again they do look to be in the same shade of yellow as the training Omnicity below.
Training vehicle 5244 in full yellow:
https://flic.kr/p/2pkoCyZ
(09 Dec 2023, 12:15 pm)ne14ne1 6155 now in full Elite Bus Driver Training Academy advertising:
https://flic.kr/p/2pkqww3
With this Loop liveried B9 receiving a full wrap, it does make you think the yellow Streetlites about to arrive may indeed be for something else*, as the B9 has shown the vehicle doesn’t need to be in base yellow for Training Academy advertising.
*Then again they do look to be in the same shade of yellow as the training Omnicity below.
Training vehicle 5244 in full yellow:
https://flic.kr/p/2pkoCyZ
(09 Dec 2023, 5:29 pm)Storx Must be desperate times in Manchester having to get army re.. sorry bus drivers from the North East to work down there.
Also #savethewindows
(09 Dec 2023, 5:29 pm)Storx Must be desperate times in Manchester having to get army re.. sorry bus drivers from the North East to work down there.
Also #savethewindows
(10 Dec 2023, 12:00 am)stagecoachbusdepot Definitely pretty crap that apart from sticking the GNE logo at the top and reference to GNE at the very end, all of the rest of the content remains untouched and mentions only GNW. Amateur to say the least.
(10 Dec 2023, 12:00 am)stagecoachbusdepot Definitely pretty crap that apart from sticking the GNE logo at the top and reference to GNE at the very end, all of the rest of the content remains untouched and mentions only GNW. Amateur to say the least.
I agree it's a bit cringe, but it's good to see some money being spent on a recruitment drive. I do question the accuracy of it, though?
The video mentions 'free family travel' - is this new, as it was at a salary deduction previously, wasn't it? Few comments on Facebook mentioning similar.
'Job satisfaction' - can you really promise this in an ad, and even if they're going down that route, what basis are they promising it on? Straight off the back of the worst and longest dispute in company history?
Looking at CAP Code 20, available here: https://www.asa.org.uk/codes-and-rulings...-code.html
20.2 states: "Living and working conditions must not be misrepresented."
Mind you, it also states: "Quoted earnings must be precise; if one has to be made, a forecast must not be unrepresentative. If income is earned from a basic salary and commission, commission only or in some other way, that must be made clear."
Given that you're paid for hours worked (not a salary), I don't know how they're still getting away with quoting 30k. There's certainly not a forecast anywhere explaining it?
This aside, like I say, it's good to see money being spent on a recruitment drive, but I wonder if they're expecting a different result?
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(30 Jan 2024, 7:06 pm)ne14ne1
(30 Jan 2024, 7:06 pm)ne14ne1
(30 Jan 2024, 7:12 pm)Michael Cringe
(30 Jan 2024, 7:12 pm)Michael Cringe
It's gotten them a decent amount of free publicity with the BBC amongst others picking it up. The Top Gear stunt at the Air Museum was quirky enough to interest local news editors.
It did feel very very dated though in terms of a campaign but it's not a forward thinking industry. Let's hope it delivers some numbers (and drivers!) and not just some marketing awards
(31 Jan 2024, 3:18 pm)Ambassador It's gotten them a decent amount of free publicity with the BBC amongst others picking it up. The Top Gear stunt at the Air Museum was quirky enough to interest local news editors.
It did feel very very dated though in terms of a campaign but it's not a forward thinking industry. Let's hope it delivers some numbers (and drivers!) and not just some marketing awards
(31 Jan 2024, 3:18 pm)Ambassador It's gotten them a decent amount of free publicity with the BBC amongst others picking it up. The Top Gear stunt at the Air Museum was quirky enough to interest local news editors.
It did feel very very dated though in terms of a campaign but it's not a forward thinking industry. Let's hope it delivers some numbers (and drivers!) and not just some marketing awards
(31 Jan 2024, 7:31 pm)F114TML Apparently anyone who joins the company gets a bright yellow hoodie with "Elite Bus Training Academy" or something on.
(31 Jan 2024, 7:31 pm)F114TML Apparently anyone who joins the company gets a bright yellow hoodie with "Elite Bus Training Academy" or something on.
Wonder when they are going to remove the adverts that are still on the back of quite a few vehicles saying the hourly rate is £12.83
Elite driver academy? Who are they kidding! Mind you I doubt I’d put up with being told to do some of the stuff they go on at ya about these days
