Branding

[Michael]

I think someone has too much time on his hands aspirations.

I really like that name haha

[Dan]

I think someone has too much time on his hands aspirations.

I'm impressed, to be fair. I could identify the vehicle type without even looking at the fleet numbers next to them.

We'll have him in the marketing department in no time!

[MurdnunoC]

Aye. It's certainly not the worst design I've seen. I wonder how the other brand-critics on here will rate it?

[Andreos1]

I think someone has too much time on his hands aspirations.

Never mind the picture, what about the rest of the Early Learning Centre (?) Etch a sketch stampers?

[citaro5284]

I think someone has too much time on his hands aspirations.

Mind BLM, you draw a canny bus 

[BusLoverMum]

I'm impressed, to be fair. I could identify the vehicle type without even looking at the fleet numbers next to them.

We'll have him in the marketing department in no time!

That would be his dream work experience, I think!

[BusLoverMum]

Never mind the picture, what about the rest of the Early Learning Centre (?) Etch a sketch stampers?

Hah! There's 3 sets of them, lurking around somewhere. My favourite magnets are the human genome ones on my freezer (I did sciency things with my brain in a former life, so they appeal to me very much!) i threatened husband with unspeakable things when he messed them all up.

Mind BLM, you draw a canny bus 

There's no end to my hidden talents

And yes, I like his idea, actually. I've seen far worse. He was looking at pictures of the transdev catch 22, yesterday and I could help but wonder what idiot thought of that. I'm no marketeer, but surely a good brand is one that sounds positive and once you get past the play on words, "Catch 22" is anything but.

[South Tyne Lad]

I think someone has too much time on his hands aspirations.

The Names really catchy! I like the design too. His first try at designing? Or I bet there's tones round the house haha

[BusLoverMum]

The Names really catchy! I like the design too. His first try at designing? Or I bet there's tones round the house haha

There's piles of his pictures everywhere!

[NK53 TKT]

I think someone has too much time on his hands aspirations.

Haha, how old is he?

[BusLoverMum]

Haha, how old is he?

12. He's been working very hard on pencil control and neatness as patience isn't his middle name and he's inherited my joint problems in his hands. Practically lives in the art room at school.

[NK53 TKT]

12. He's been working very hard on pencil control and neatness as patience isn't his middle name and he's inherited my joint problems in his hands. Practically lives in the art room at school.

Much better than me at drawing and I am 11. I am much worse at drawing and if he has joint issues that makes them better because he is in pain

[BusLoverMum]

Much better than me at drawing and I am 11. I am much worse at drawing and if he has joint issues that makes them better because he is in pain

What he lacks in pencil control, he makes up for in an eye for little details. I wasn't great at your age, either, but it didn't stop me from going on to gain an o-level in art.

[NK53 TKT]

What he lacks in pencil control, he makes up for in an eye for little details. I wasn't great at your age, either, but it didn't stop me from going on to gain an o-level in art.

Nah, not my thing I prefer geography

[BusLoverMum]

Nah, not my thing I prefer geography

I don't even think he does geography all the time! His school is tiny, so doesn't offer as many subjects as a big secondary school. Most of the lads end up going down the computing, engineering or art & design path, so it suits him down to the ground in all those ways.

[Andreos1]

Funnily enough I had a similar thing with a friend the other week.  He text me to ask me what time the 639 was due.  Similarly, a lot of people in my local area still refer to 'The Northern'.  And not just older people either.

The same woman was recently referring to Goahead Gateshead as the operator.

On a slightly connected note, has anyone else noted that the colouring on these funky branded buses doesn't seem to weather as well as the traditional colours seen of old?

No idea whether it is my eyes, the paint quality/ingredients or the chemicals used in washing the vehicles - but they seem washed out.
I have noticed one or two Washington Mercs looking pale recently.

[Adrian]

The same woman was recently referring to Goahead Gateshead as the operator.

On a slightly connected note, has anyone else noted that the colouring on these funky branded buses doesn't seem to weather as well as the traditional colours seen of old?

No idea whether it is my eyes, the paint quality/ingredients or the chemicals used in washing the vehicles - but they seem washed out.
I have noticed one or two Washington Mercs looking pale recently.

Not sure, but remember the old Vauxhall Red effect? You'd have a pink car after 10 years.

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[Andreos1]

Not sure, b♧ut remember the old ♧Vauxhall Red effect? You'd have a pink car after 10 years.

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Better known as the Stadium of Light red seats effect

[BusLoverMum]

Better known as the Stadium of Light red seats effect

Or the red seat back handles in the Omnidekkas red. More of a dirty salmon pink.

[Andreos1]

I've been pretty vocal about the one line/ultimate point destinations being used by GNE recently.

I have also touched on the lack of a standard design regarding key points on a route. The rear linear style on the 20's not outlining any variation in routes (all four of them) and the 49's seeing a similar design, despite there being variations in route.
Obviously they are just two examples of the many different designs in place.

If GNE are to persist with the single line destination, then I do feel a uniform design outlining key calling points needs to be implemented.
Branding can be adapted around this.

Just as an example of what I mean, some deckers have the key calling points towards the nearside rear of the vehicle. I think the hybrids feature a similar example on the 1.
Wouldn't this be better suited towards the front of the vehicle? Where potential boarding passengers are going to be standing. 
It might iritate the #saveourwindows members, but if located down the window surrounding the folded seats area, then backs are going to be against the glass anyway. Not sure it is spoiling anyones view.

Surely the point in listing these things on the vehicle in the first place, is to raise awareness and increase the numbers of bums on seats. 
I am pretty sure having it nearer the door, it will also have the potential to inform and reassure intending passengers.
Granted there will always be the one passenger who needs reassurance/clarification, but for those using a pass and not asking for a cash fare to a certain point...