(39 minutes ago)tvd wrote I wonder if Arriva North East and Arriva Yorkshire are missing a trick by not jointly running a service to compete with Transdev's 840 from Leeds to Whitby?
The first 840 from Whitby doesn't leave until 11:15, meaning a day out in York or Leeds is not really possible. There's also limited journeys throughout the day and early finishes.
If Arriva used one bus from Whitby, and one from perhaps Selby depot, they could work something that gave an earlier departure and later last bus to/from Whitby. They could run a similar route or make it a bit quicker, going to York & Leeds or even just York & Selby.
With the popularity of tourist travel to the coast, I'm surprised Arriva haven't considered something like this.
Think you’ve answered your own question there… the passenger flow is primarily towards the coast which Transdev cater for. The section between Whitby & Malton is council supported (possibly just in the winter) suggesting it’s not a goldmine.