(26 Mar 2023, 7:39 pm)V514DFT Think it might go back earlier than 2006I think he means like Full on brands instead of slapping a logo onto a Corp livery.
(26 Mar 2023, 7:39 pm)V514DFT Think it might go back earlier than 2006I think he means like Full on brands instead of slapping a logo onto a Corp livery.
(26 Mar 2023, 5:19 pm)Drifter60 Must say I think the sheer amount of service changes on the back of COVID has really highlighted the farcical situation with branding. A few years ago it seemed to work pretty seamlessly, new buses are bought X route which meant a repaint for a few buses that were on X route ahead of a new role on Y route, with the buses formerly on Y route going into the corporate spare fleet.
But the fact that plans have changed multiple times, services cut back, ‘temporary reductions’ still ongoing means, routes withdrawn has led to a mess all over the place. I wonder if the situation is no branding at all? Across absolutely everything. A big decision though, when this has been a key strategy for the company since 2006.
(26 Mar 2023, 5:19 pm)Drifter60 Must say I think the sheer amount of service changes on the back of COVID has really highlighted the farcical situation with branding. A few years ago it seemed to work pretty seamlessly, new buses are bought X route which meant a repaint for a few buses that were on X route ahead of a new role on Y route, with the buses formerly on Y route going into the corporate spare fleet.
But the fact that plans have changed multiple times, services cut back, ‘temporary reductions’ still ongoing means, routes withdrawn has led to a mess all over the place. I wonder if the situation is no branding at all? Across absolutely everything. A big decision though, when this has been a key strategy for the company since 2006.
(26 Mar 2023, 9:01 pm)Unber43 Wasn't the SunderlandDistrict branding just laughed at on here?Started with Berries, Ending with Berries.
(26 Mar 2023, 9:01 pm)Unber43 Wasn't the SunderlandDistrict branding just laughed at on here?Started with Berries, Ending with Berries.
(26 Mar 2023, 9:06 pm)KingSlayerRBLX Started with Berries, Ending with Berries.
They didn't even complete it XD
(26 Mar 2023, 9:06 pm)KingSlayerRBLX Started with Berries, Ending with Berries.
They didn't even complete it XD
(26 Mar 2023, 9:17 pm)Andreos1 Aye, but apparently because people were talking about it, it was working...Looks like it
(26 Mar 2023, 9:17 pm)Andreos1 Aye, but apparently because people were talking about it, it was working...Looks like it
(26 Mar 2023, 9:01 pm)Unber43 Wasn't the SunderlandDistrict branding just laughed at on here?
(26 Mar 2023, 9:01 pm)Unber43 Wasn't the SunderlandDistrict branding just laughed at on here?
(26 Mar 2023, 10:13 pm)Storx There's a big difference between branding everything at Sunderland as one brand as it's own operating area and having nonsense like Berries and Gold etc.
Having something like Sunderland and District for all the local buses there wouldn't be the end of the world but they'd be one standard livery so they work on anything and since they use the same corporate background it's as simple as removing some words and putting something else on if it moved depots.
GoNorthEast is tarnished and it's a bit of a crap name (Northern was always better imo which keeps creeping back now and then).
(26 Mar 2023, 10:13 pm)Storx There's a big difference between branding everything at Sunderland as one brand as it's own operating area and having nonsense like Berries and Gold etc.
Having something like Sunderland and District for all the local buses there wouldn't be the end of the world but they'd be one standard livery so they work on anything and since they use the same corporate background it's as simple as removing some words and putting something else on if it moved depots.
GoNorthEast is tarnished and it's a bit of a crap name (Northern was always better imo which keeps creeping back now and then).
(26 Mar 2023, 10:53 pm)Drifter60 As for ‘Northern’, I was in my late teens when GNE just started slapping ‘Northern’ on the side of all the spare red buses so that name just reminds me and a few people my age of rattling old SPDs and various other older spare vehicles. So I’m not sure that name is great either now!
(26 Mar 2023, 10:53 pm)Drifter60 As for ‘Northern’, I was in my late teens when GNE just started slapping ‘Northern’ on the side of all the spare red buses so that name just reminds me and a few people my age of rattling old SPDs and various other older spare vehicles. So I’m not sure that name is great either now!
(26 Mar 2023, 10:53 pm)Drifter60 At the same time though I’m not sure having one huge Sunderland district brand would work either. If we go to what was included at first that’s the 2/2A, 61, 55, 33, 38, 39 it was just a lump of routes with no synergy really. Some common corridors but in the main all separate routes and serving different areas and purposes. The latter three I’d say are all across town or into-city Centre services whereby the first three are more longer distance routes really; the 61/55 in particularly aren’t really local routes in Sunderland, they only exist/existed to get communities at their southern terminus and along the way into Sunderland. So I don’t know if one big brand covering lots of different services really does anything more than just simply ‘Go North East’ does?
What I would say is that I think the mini bus networks have worked slightly more effectively as at least it meant that those buses were identified as the ‘local buses’ the ones serving estates etc. In East Durham, I think everyone knew the little pink buses (indigo) were the ones taking your around the local area, the 202, 208, 209 etc. Whereas the other bigger buses such as the 60/55 were going out of town. I’d argue even that policy has lost its way at times though, when things like the 265 got included and now the X6 as a Peterlee purples solo. Perhaps the 33/38/39 may have worked in a similar concept as a common brand for inner Sunderland Town services?
As for ‘Northern’, I was in my late teens when GNE just started slapping ‘Northern’ on the side of all the spare red buses so that name just reminds me and a few people my age of rattling old SPDs and various other older spare vehicles. So I’m not sure that name is great either now!
(26 Mar 2023, 10:53 pm)Drifter60 At the same time though I’m not sure having one huge Sunderland district brand would work either. If we go to what was included at first that’s the 2/2A, 61, 55, 33, 38, 39 it was just a lump of routes with no synergy really. Some common corridors but in the main all separate routes and serving different areas and purposes. The latter three I’d say are all across town or into-city Centre services whereby the first three are more longer distance routes really; the 61/55 in particularly aren’t really local routes in Sunderland, they only exist/existed to get communities at their southern terminus and along the way into Sunderland. So I don’t know if one big brand covering lots of different services really does anything more than just simply ‘Go North East’ does?
What I would say is that I think the mini bus networks have worked slightly more effectively as at least it meant that those buses were identified as the ‘local buses’ the ones serving estates etc. In East Durham, I think everyone knew the little pink buses (indigo) were the ones taking your around the local area, the 202, 208, 209 etc. Whereas the other bigger buses such as the 60/55 were going out of town. I’d argue even that policy has lost its way at times though, when things like the 265 got included and now the X6 as a Peterlee purples solo. Perhaps the 33/38/39 may have worked in a similar concept as a common brand for inner Sunderland Town services?
As for ‘Northern’, I was in my late teens when GNE just started slapping ‘Northern’ on the side of all the spare red buses so that name just reminds me and a few people my age of rattling old SPDs and various other older spare vehicles. So I’m not sure that name is great either now!
Go Ahead should have a livery so every bus in the UK is identifiable, would save money on repaints when moved between company's, would save wasting money on branding, people would identify it wherever they are, Stagecoach and Arriva do it with the odd sub brand here and there but is still identifiable, could reintroduce Go Ahead Northern too
(27 Mar 2023, 8:02 am)N1cholas Go Ahead should have a livery so every bus in the UK is identifiable, would save money on repaints when moved between company's, would save wasting money on branding, people would identify it wherever they are, Stagecoach and Arriva do it with the odd sub brand here and there but is still identifiable, could reintroduce Go Ahead Northern too
(27 Mar 2023, 8:02 am)N1cholas Go Ahead should have a livery so every bus in the UK is identifiable, would save money on repaints when moved between company's, would save wasting money on branding, people would identify it wherever they are, Stagecoach and Arriva do it with the odd sub brand here and there but is still identifiable, could reintroduce Go Ahead Northern too
(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61
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(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.Is that a versa/solo at the back with the windows taped over?
Sent from my SM-G990B using Tapatalk
(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61
Sent from my SM-G990B using Tapatalk
(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.Is that a versa/solo at the back with the windows taped over?
Sent from my SM-G990B using Tapatalk
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61The East Durham Explorer is getting done this week apparently
Is that a versa/solo at the back with the windows taped over?
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61The East Durham Explorer is getting done this week apparently
Is that a versa/solo at the back with the windows taped over?
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61
Is that a versa/solo at the back with the windows taped over?
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61
Is that a versa/solo at the back with the windows taped over?
(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.
Sent from my SM-G990B using Tapatalk
(28 Mar 2023, 6:43 pm)Tiger5105 Route branding being removed from the E200's tonight.
Sent from my SM-G990B using Tapatalk
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61Theres 3 corporate liveried solos like that , been stored at Consett for about 6 months now. There was also a little coasters solo but that has gone from its normal stored place today.
Is that a versa/solo at the back with the windows taped over?
(28 Mar 2023, 7:48 pm)nova347 The branding was never removed from the Violets for the 61. I wonder how long it'll take for the branding to be taken off the East Durham Explorer for the 61Theres 3 corporate liveried solos like that , been stored at Consett for about 6 months now. There was also a little coasters solo but that has gone from its normal stored place today.
Is that a versa/solo at the back with the windows taped over?
![[Image: d9956e05d42b0e354c65233c6f24ee71.jpg]](https://uploads.tapatalk-cdn.com/20230328/d9956e05d42b0e354c65233c6f24ee71.jpg)